Demand for Philippines is High in Global Travel Market 2022

Jeam Out of Town Blog Hub ( – The Philippine delegation for the 2022 Global Travel Marketplace, led by Tourism Secretary Ma. Christina Garcia Frasco, was met with strong demand from international buyers with 211 trade leads reported Nov. 7-9 at ExCel London .

Demand for Philippines is High in Global Travel Market 2022

Led by the Department of Tourism (DOT) and its marketing and promotions arm, the Tourism Promotions Board (TPB) Philippines, the team was supported by 17 private sector companies based in the Philippines and the UK, made up of tour operators, hotels and resorts. B2B (business-to-business) meetings with international buyers mainly from Europe and Asia during the 3-day global event on travel professionals.

“It’s an exciting time to travel to the Philippines given how we are continually opening up new tours and more tourism developments led by the Department of Tourism,” said Maria Margarita Montemayor Nograles, Chief Operating Officer of TPB. “We are seeing increased interest in the country which comes as a result of continued awards and recognition for the country from reputable publications and travel organizations. We look forward to strengthening and improving our presence in the market. world of travel with the support of our local government partners, private stakeholders and industry associations.”

For this year, the Philippines was recognized as the best beach and best diving destination at the 2022 World Travel Awards. At the same awards ceremony, Intramuros won the award for the best tourist attraction in Asia. Conde Nast Traveler echoed that sentiment by naming Boracay the best island in Asia and Palawan in eighth place. During the Incentive Travel, Conventions and Meetings Asia (ITCMA) 2022 in Thailand, the renowned international travel publication TTG awarded the Philippines the destination of the year 2023.

Global travel market 2022
Global travel market 2022

Beyond the organized business meetings, the country presented a 3-day cultural performance on the venue’s Entertainment Boulevard and conducted a networking activity at “The Retreat”, a health and wellness space sponsored by TPB where visitors were treated to the traditional Filipino “hilot”. massage. The Filipino booth, designed with sustainability in mind, also gave visitors a taste of Boracay’s white sands, notable festivals like MassKara and some of the country’s culinary offerings.

The Philippine delegation participated in WTM 2022 to communicate the Philippine brand in all markets, collaborate with international stakeholders, showcase the country’s quality destinations, and maintain a strong and distinguished presence in the global tourism industry.

About the Philippines Tourism Promotion Board

The Tourism Promotions Board (TPB) Philippines is the marketing and promotions arm of the Department of Tourism, whose mandate is to promote the Philippines, nationally and internationally, as a destination for leisure, MICE and investment. The agency fulfills its mandate by organizing, participating in or supporting tourism events aimed at consumers or professionals; developing media partnerships and advertising; the continuation of content development and distribution programs; create thematic and strategic activations for consumers at home and abroad; facilitate familiarization tours for buyers, scouts and members of the diplomatic corps; and engaging its TPB membership program.

About the global travel market

WTM London, the world’s leading event for the travel industry, is the must-see three-day exhibition for the global travel and tourism industry. The show facilitates business connections for the global (leisure) travel community. High-level travel industry professionals, government ministers and international media visit ExCeL London every November, generating business in the travel industry.

Next live event: November 6-8, 2023 at ExCel London.

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Willie R. Golden