Dominica reconnects with the tourist market of the French West Indies
Discover Dominica Authority and a delegation of hotel and cultural representatives visited Guadeloupe on July 28, 2022, to increase the movement of people between the two islands and reconnect with a key source market for the Nature Island.
The French West Indies are an important market for Dominica, according to the authority’s research.
For the year 2019, this market generated 20% of tourist arrivals and 48% of stay arrivals for the World Festival of Creole Music in October 2019. The Covid-19 pandemic and subsequent travel bans have however dealt a serious blow to tourism. sector in 2020. This resulted in lower arrivals (around -51%) for this key market.
The Dominican delegation has therefore focused on regaining ground in this market and regaining its pre-pandemic workforce. This was to be achieved through an event that took place at Hotel Salako – Zenitude. The program was divided into two parts – a press conference attended by key media such as France Antilles, Guadeloupe 1er and RCI and individual meetings, where members of the delegation met some of the best travel agencies such as Selectour Penchard . Voyage and Navitour Voyages.
“The Discover Dominica Authority and its partners sought to achieve three key objectives in Guadeloupe; they needed to communicate Dominica’s ease of access, its relaxed health protocols, and what travelers can enjoy on the Nature Island. Second, advertise the digital campaign that has been launched with market-specific offers for the summer and the World Creole Music Festival. Third, ensure key one-on-one meetings with travel agencies and hotel representatives to bring greater visibility to the Dominica product and ultimately generate new leads and relationships. »- Destination Marketing Manager, Ms. Kimberly King
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