LOS ANGELES, December 17, 2021 (GLOBE NEWSWIRE) – DRESSX and Kollectiff team up to create limited edition Metahelmets as part of The MTA (Metaverse Travel Agency).
DRESSX provides a unique utility for Metahelmets owners to wear the items via augmented reality (AR). The link to the first Metahelmet on DRESSX can be found here: https://dressx.app.link/zNItKc30Slb.
“This partnership with Kollectiff is exciting because it offers an experience in addition to Metahelmet accessories, “says Daria Shapovalova, CEO and co-founder of DRESSX.” If we were to create tangible physical Metahelmets that users can wear to enter the world through AR, there would be a lot of raw material waste. The Metaverse offers the ability to create something without that same barrier to entry, in a fraction of the time. It also allows us to reach more people and open that experience to a wider audience. “
A year after its launch, DRESSX has grown into the world’s largest digital fashion store targeting Gen Z and Millennials who demand a new shopping solution – digital, sustainable and affordable. People who purchase the Metahelmet MTA can create an unlimited number of videos and photos wearing their Metahelmets in the DRESSX app.
“Metaverse is growing rapidly, but there is still some way to go, which is why the merging of irl and meta experiences is the most relevant utility and we at DRESSX deliver it via augmented reality. This is absolutely consistent. to the mission of the travel agency Metaverse. and Metahalmets are the perfect products to introduce with any utility “- says Natalia Modenova, COO and co-founder of DRESSX.
Purchasing a Metahelmet gives people access to the MTA universe of exclusive activations, events and abilities. It also unlocks exclusive content, such as member’s areas, private quests and adventures, community events and rewards.
The MTA Discord community grew to 15,000 members in no time. The link to join the Discord is here: https://discord.com/invite/KCA5GCV2kE.
“We are delighted to partner with DRESSX to make our Metahelmets usable via AR,” says Tino Vivo of The MTA powered by Kollectiff. “We look forward to working with DRESSX on our complete collection.”
People will now be able to try out the Metahelmets in the DRESSX store. There will also soon be limited edition DRESSX branded Metahelmets.
DRESSX and The MTA will host an event on December 18th at noon PST in Decentraland. You can join the event here: https://play.decentraland.org/?position=94%2C20&realm=unicorn-blue. The coordinates are 94, 21 to join.
Watch an example video of a user wearing the Metahelmet MTA: https://youtu.be/LxpJmMIChjc
We firmly believe that the amount of clothing produced today is far greater than the needs of mankind. We share the beauty and excitement that physical fashion creates, but we believe there are ways to produce less, to produce more sustainably, and not to produce at all. At the current stage of DRESSX development, we aim to show that certain clothes can only exist in their digital versions. Don’t buy less, buy digital fashion.
Kollectiff is a web3 studio leveraging emerging technologies to create engaging and connected brand experiences, dedicated to integrating brands into the metaverse. Kollectiff has developed its own IP in the form of an NFT collection, called the MTA (Metaverse Travel Agency), and was created in partnership with The Sandbox and Decentraland.
Kollectiff opens a large NFT gallery and membership club in Los Angeles in the first quarter.
About the MTA:
The mission of the MTA is to organize and support those who will build the future of the Metaverse. MTA stands for Metaverse Travel Agency. The project will grow to include its own creative universe, with layered scenarios, community events and challenges, partnership activations, and more. Over the coming year, the MTA will become the bridge between the metaverse that moves space forward. The project is powered by Kollectiff, a creative tech studio dedicated to launching moonshots in the Metaverse and beyond.
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Featured Image for Kollectiff