Golf Travel Market is the most important fair

Rome, the world navel of golf tourism. The International Golf Travel Market, the most important fair for operators specializing in golf tourism, starts in the Eternal City and the 2023 Ryder Cup. At the Nuvola di Fuksas there are eight hundred buyers for four hundred scattered courses throughout our country.

Golf Travel Market, opening hours

An impressive number that becomes immense if you think of all that Italy offers a few meters from any golf course. We are thinking of archaeological, architectural, landscape and even food and wine beauties.

Golf tourism with millionaire potential but still with clipped wings for so many reasons. We all hope to make it soar, could be the Ryder Cup next September, the third most watched sporting event on the face of the Earth after the Olympics and the World Cup.

“The golf tourist stays longer and spends more” We know everything about the tourist who carries his bag with clubs through the beautiful country. To retrace the composite portrait, it is Maria Elena Rossi, marketing director of ENIT (National Tourism Agency) present at the Golf Travel Market: “This is a type of traveler who stays at least a week longer than the others and spends twice the average tourist in Italy (one hundred euros per day).

He is therefore not satisfied with a single domain and travels from one to the other. He’s a guy who also travels out of season. He has non-golfing companions and together they also enjoy the surrounding beauties, food and wine and shopping”

For sports holidays, Italy welcomed 209,000 international travelers in 2021 who made 749,000 overnight stays and spent 104 million euros. The peculiarity of tourism declined in golf version is dramatically simple. No other sport allows you to play exactly where the champions play.

A football fan will walk on the lawn of the San Siro or the Camp Nou but will never play on it. The same goes for basketball, volleyball, cycling, tennis…. Golf is different: the Marco Simone of Guidonia Montecelio will host the Ryder Cup until October 1, 2023 but from October 2 it will be accessible to any amateur golfer.

An Australian, Japanese or Cuneo fan will be able to book and play on the 2023 Ryder Cup ground. Not on a reconstruction, not on a full-size facsimile but on the same fairways and greens where McIlroy spent a few days more early.

Rahm and Scheffler. “I played on the grounds of the Ryder Cup” is a phrase that is priceless. This is why there are no more hotels in Rome between the end of September and October 2. International and private agencies have moved in time, smelling the business.

According to the CEO of Enit, Roberta Garibaldi “we have seen how, in the other countries that have hosted the event, this has been a driving force for the sector. This will help to give new impetus to Italian tourism”.

And the Parisian figures show it very well. “Bringing the Igtm to Rome – explains Gian Paolo Montali, Director of the Ryder Cup – was another challenge won, like hosting the same competition next year. We will bring to the world the image of a city, a region but also of a whole country where there are spectacular golf courses.

And global citizens who are passionate about the sport will definitely want to come to Rome and play where the Ryder Cup was held.”

Willie R. Golden