Government partners with online travel agency platform to boost tourism
Most importantly, we see this moment as an opportunity to positively help share the future of the industry that was unprecedented.
Jakarta (ANTARA) – The Ministry of Tourism and Creative Economy is cooperating with a global platform of online travel agencies (OTAs) to help boost the recovery of tourism in Indonesia.
The cooperation was marked by an agreement signed by the ministry’s acting marketing assistant, Ni Wayan Giri Adnyani, with the company’s CEO in the presence of the Minister of Tourism and Creative Economy Sandiaga Salahuddin Uno.
In a press release on Saturday, Adnyani noted that the ministry believes tourism will recover and return to pre-pandemic levels.
Indeed, vaccine distribution has increased, cases have decreased and restriction regulations in border areas have been reduced, he noted.
“What’s most important is that we see this moment as an opportunity to positively help share the future of the industry that was unprecedented,” he said.
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With the inking of the deal, the two parties agreed to enhance brand awareness through the Wonderful Indonesia initiative.
This is implemented through efforts including collective promotional efforts focused on the landing page, digital promotion through a proprietary channel, technical consultation and expertise sharing.
The three-year agreement was designed to develop tourism and creative economy marketing in Indonesia that can revive the travel landscape in the country.
Andyani believed that this online travel agency platform, Agoda, has a technological advantage and marketing optimization.
This benefit will help the ministry educate tourists, both local and foreign, about the diversity and beauty of Indonesia.
The ministry also has a keen interest in partnering with the international platform to echo the reopening message to tourists around the world.
Indeed, Indonesia had opened more than 20 arrival gates and revoked all quarantine requirements for tourists, who had been fully vaccinated to boost international tourism.
In addition, the government has reinstated the visa waiver program for ASEAN citizens visiting Indonesia.
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