Henry Yu wins Executive of the Year in Travel Services at SBR Management Excellence Awards

The CEO was recognized for leading The Travel Corporation.

In post-pandemic Singapore, The Travel Corporation is preparing to revitalize the travel services industry. Behind, the Managing Director for Asia Henry Yu, who puts river cruising at the forefront of the company’s new initiatives to bounce back.

Henry Yu believes that interest in river cruises will continue to grow in 2022 and 2023. Cruise devotees will remain loyal to cruising as the benefits, including convenience, value and experience, are unmatched.

The company is seeing a transition from cruisers that typically do larger ocean cruises to smaller ships, such as river cruises. He sees that the river cruise product will continue to grow and diversify, attracting new audiences to this style of travel which has incredible appeal.

In its two brands, the company is seeing a greater interest in exotic and off-the-beaten-path destinations such as the Peruvian Amazon and less-discovered European regions.

In this new post-COVID world, the company recognizes that remarkable cleanliness is a must. Customers need to be confident that businesses are making their health and safety the top priority.

The ability to explore new destinations in comfort, comfort and convenience is more important than ever. Travel Corporation ships have an average capacity of just 120 passengers, which means its guests can enjoy all the benefits of cruising, but with fewer people and more personalized service.

To do this, the company has started educating its travel agent partners through its e-learning system on updated protocols, as well as new products with webinars in Asia.

There will be several new online virtual webinars to prepare travel agents to understand how we personalize the brand experience, and also to get them to learn more about new routes and new ships.

For these forward-looking projects, Henry Yu received the Executive of the Year – Travel Services award at the recent Singapore Business Review Management Excellence Award. The annual rewards program recognizes excellent executives, innovators and teams, as well as HR and corporate initiatives that promote employee well-being.

According to the company, there will be an introduction of new super ships, destinations and unseen offerings across its brands in 2022 and 2023 for guests in Asia.

On Uniworld, it launched two new cruise and rail routes in partnership with Golden Eagle Luxury Trains across Italy, Switzerland, Austria and Slovenia. This gave guests a unique opportunity to explore a variety of destinations in multiple countries in one trip.

It will also set sail for South America in 2021, with two new itineraries in the Peruvian Amazon aboard the Aria Amazon. Three new super-ships – the SS La Venezia in Italy, the SS Sphinx in Egypt and the SS São Gabriel in Portugal have received a tremendous response from the consumer market in Asia.

For health and wellness protocols, new metrics have been added to all facets of the ship, from catering, upkeep, guest suites, crew etiquette, and excursions. Its personalized service is at the heart of the Uniworld experience, ensuring that its new protocols continue the legacy of ensuring guests are comfortable, safe and cared for.

Willie R. Golden