Korean app-based startups perform well in shipping to Asian markets
South Korean application-based innovation startups are making rapid strides in foraying overseas in line with the global attention Korean content has gained through the success of “Squid Game” and others.
Dable, a Korea-based global content discovery platform, has risen to number one in the digital media industry in Taiwan, Indonesia and Vietnam, according to data from the startup support agency managed by the Korean government Born2Global.
Founded in 2015, Dable serves as a platform connecting advertisers and media companies using its cutting edge big data processing and machine learning technology. Last year, the company’s revenue in overseas markets was 30% of its total of 30 billion won ($ 25.41 million). Last month, it had 1.1 million pageviews in Taiwan.
“We are offering media companies trial service opportunities to compare it with content discovery platforms like Taboola, Outbrain and Popin, which ended up stealing them from our service,” said Kang Eun-jin, manager. public relations at Dable.
Jandi’s corporate messaging and collaboration tool has risen to the top in Taiwan, overtaking the Chinese messaging app WeChat.
Toss Lab, the Korean startup behind Jandi, derives 15% of its income from overseas. Since its launch in 2015, Jandi has been loved by more than 300,000 companies in 70 countries for its built-in workplace productivity features and messaging system tailored for Asian users. Unlike English-based Microsoft Teams, Jandi offers services in Taiwanese Mandarin and offers Taiwanese emoticons.
Artificial intelligence-based math tutoring app Qanda, developed by Korea-based Mathpresso, ranks first in 20 countries, including Vietnam and Indonesia, with 12 million monthly users in October. The app has gained explosive popularity thanks to easy-to-access online tutoring and has entered into a collaboration agreement with a publisher in Vietnam.
In Japan, the audio broadcasting platform Spoon Radio has achieved good results. Its monthly user count in October reached around 600,000, surpassing 400,000 from Clubhouse, the invitation-only social networking service that has captivated iPhone users. The company owes more than half of its turnover to Japan. The app expects greater penetration as rival live audio apps pull out of the country.
Vimosoft’s VLLO is ranked No. 1 in video editing applications in Japan with almost a third of its daily downloads coming from Japan. Vimosoft CEO Lee Kyung-hyun said his service designed for Japanese people who like to use stickers and leave space was a winning point.
By Na Hyun-joon and Lee Soo-min
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