KSA signs new offers in London’s global travel market in 2021
Saudi Arabia’s pavilion at World Travel Market (WTM) London 2021 has blossomed with all-new tourism and development deals to boost the rapidly growing industry and forge international links.
The growth of the Kingdom’s tourism and leisure sector is one of the most impressive in history. According to the Saudi News Agency, the world’s leading travel agencies and tourism partners have entered into new partnerships which include, but are not limited to:
- A partnership with Trip.com, a leading online travel agency. The agreement marks the start of a powerful partnership involving five of the Trip.com group’s brands: Trip.com, Ctrip, Sky scanner, Travix and MakeMyTrip.
Saudi Arabia thrives on the World Travel Market #WTM with announcements of major international partnership. The Saudi Tourism Authority’s announcements at the Saudi Pavilion included:
Partnership with https://t.co/ul5Zi2enzc, one of the world’s leading online travel agencies, pic.twitter.com/scmNSkPcB2
– Saudi Radio (@saudia_radio) November 5, 2021
- A memorandum of understanding between STA and JTB Group, a leading travel company. The deal supports Saudi Arabia’s gain in market share in APAC, Europe and the Americas. According to Saudi Gazette, “the partnership will generate traffic to Saudi Arabia, provide access to market information and include education and training across Saudi Arabia at universities and for tour guides.”
- STA has also signed a memorandum of understanding with Oyster Diving, a luxury travel and diving company. The aim is to improve the infrastructure around diving experiences in key locations along the Red Sea.
Very happy to welcome @HuddlestonNigel at the saudi pavilion here at @WTM_London where we signed a memorandum of understanding with the UK! We look forward to continuing our collaboration as we work towards a new future for our industry. #RedesignTourism pic.twitter.com/tiz9oeyb1J
– Haifa Mohammed Al-Saud (@ hmalsaud1) November 4, 2021
“The pandemic has shown us that the global tourism industry is not only interconnected but interdependent,” said Fahd Hamidaddin, CEO of STA. “As the industry rebuilds itself globally, we are building partnerships at all levels to support the industry’s recovery and growth. “
To build strong, forward-looking relationships and uncover opportunities with global partners, the Saudi Tourism Authority has signed trade agreements at WTM London with key international companies to improve the tourism sector in Saudi Arabia.pic.twitter.com/A8O5S6LpAU
– الهيئة السعودية للسياحة (@SaudiTourism) November 3, 2021
“Saudi Arabia is establishing a leading global leisure tourism destination. We were delighted with the positive response we received from major global players in the travel industry to the tremendous opportunities offered by our dynamic and growing tourism sector, ”he added, according to Saudi Gazette.
Minister @HuddlestonNigel held meetings with his Saudi Arabian government counterparts on sport and tourism this week, as part of visits to the World Travel Market @WTM_London and marking # COP26 pic.twitter.com/CxtqYyJHcA
– DCMS (@DCMS) November 4, 2021
The WTM Industry Report 2021 hailed the Kingdom as a future booming tourist destination and that the majority of companies surveyed are considering exploiting the opportunities in Saudi Arabia.