Miral Unveils Forward-Looking Strategic Roadmap at Arabian Travel Market 2022

During its first decade, Miral has invested more than AED 9 billion in the development of world-class attractions and experiences on Yas Islandin partnership with global industry giants such as Ferrari and Warner Bros., positioning it as a premier global destination for entertainment and leisure.

Mohamed Abdallah Al ZaabiCEO of Miral, said: “We are delighted to participate in the Arabian Travel Market 2022, which provides us with the perfect opportunity to showcase Miral – past, present and future. From the evolution of Yas Island into a global destination, a continued source of pride, to our recent appointment to oversee Saadiyat’s destination management strategy, we look forward to building more immersive attractions, world-class destinations and enhanced guest experiences while contributing to that of Abu Dhabi the growth of tourism and position it as a global destination for visitors from all over the world. »

In 2011, Miral embarked on a bold mission to bring about a monumental change in the leisure and entertainment landscape of the capital of the United Arab Emirates on Yas Island. Miral has developed world-class attractions and destinations and created premier customer experiences like no other. Conceptualizing and building some of the most immersive and popular attractions in the UAE, Miral has also supported the creation of some of the that of Abu Dhabi most emblematic cultural monuments.

Consequently, Yas Island has re-emerged in the ever-vibrant global tourism ecosystem as one of the UAE’s biggest tourist attractions, attracting visitors from around the world with its diverse mix of award-winning leisure and entertainment experiences.

In 2020-2021 alone, Miral completed several projects on the island, expanding its portfolio of world-class destinations and creating more unique experiences and attractions for visitors to the region and around the world.

Located at the southern end of Yas IslandYas Bay, an iconic mixed-use development that comprises three distinct but integrated areas: Yas Bay Waterfront, The Residences at Yas Bay and Yas Creative Hub, plays a key role in the continued growth of the island.

In 2021, Miral opened that of Abu Dhabi main waterfront destination, Yas Bay Waterfront, a two-mile hotspot that offers visitors day-and-night dining, world-class entertainment and premier leisure experiences. Also located on the seafront and developed by Miral is Etihad Arenathe Middle East largest state-of-the-art indoor entertainment venue and five-star resort hotel, Hilton Abu Dhabi Yas Island. The destination offers visitors an unparalleled experience through its holistic offering.

Miral’s hospitality offerings are second to none, providing guests with superb accommodation from the most beloved brands to create everlasting memories. In 2021, Miral also opened DoubleTree by Hilton Abu Dhabi Yas Island Residences and the WB Abu Dhabi Hotel, the world’s first hotel under the Warner Bros brand.

As part of its efforts to enhance the guest experience and create a seamlessly connected destination of world-class theme parks and attractions on Yas Island, Miral embarked on a journey of digital transformation in 2018 with the launch of MyConnect, a foundational digital platform that provides robust digital capabilities, enabling a hyper-connected and immersive visitor experience. In 2021, and to accelerate transformation, Miral launched FacePass, a cutting-edge contactless technology that uses facial recognition to streamline customer experiences and its Decision Analytics strategy, the Noor Initiative. This initiative aims to increase the company’s investment in predictive data analytics and embed innovation across its operations, strengthening its contribution to that of Abu Dhabi position itself as a data-driven capital

In 2022, Miral welcomed another decade, which should be marked by great achievements, with milestones that reflect a renewed promise through integrated destinations. The most recent growth journey began with the appointment of Miral by the Ministry of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to oversee Saadiyat Island’s destination management strategy.

Additional reinforcement that of Abu Dhabi As a destination for distinctive cultural developments on Saadiyat Island, Miral has partnered with DCT Abu Dhabi to design and develop the Natural History Museum Abu Dhabi, due for completion in 2025. Housing some of the rarest specimens of the planet, the museum’s galleries will span 13.8 billion years through time and space, from the beginnings of the universe to a glimpse of its possible future.

For the future, on Yas Islanda partnership between Miral and SeaWorld® Parks & Entertainment will see the expansion of that of Abu Dhabi leisure and education offer with the opening of SeaWorld® Abu Dhabischeduled for completion in 2022. The next-generation marine life park built on 183,000 m² will include the Yas SeaWorld Search and Rescue Center (YSWRRC), the first center for search, rescue, rehabilitation and marine return. in the world.

As 2022 dots a new chapter for the region’s travel and tourism industry, Miral’s initiatives and projects over the next decade will be rooted in the promotion of evolved customer experiences and underscored by an unrelenting commitment to advancing the tourism industry in the capital in line with Abu Dhabi Vision 2030.

Photo – https://mma.prnewswire.com/media/1814557/Miral_Yas_Island.jpg
Photo – https://mma.prnewswire.com/media/1814558/Miral_Yas_Bay_Waterfront.jpg


Willie R. Golden