New hotel booking site Travelsecrets.com is disrupting the online travel agency space
As online hotel booking sites battle to control the market, TravelSecrets.com is building a community based on big savings for travelers
LOS ANGELES, CA, USA, August 17, 2022 /EINPresswire.com/ — TravelSecrets.com – the members-only online travel club with a mission to help its community save money when booking hotels – is disrupting the online travel agency (OTA) industry by focusing on price aggressive and organic growth.
As the popularity of alternative accommodations such as vacation rentals continues to decline, major OTAs Expedia and Booking.com are battling through advertising and SEO strategies to entice returning travelers to the hotel. The competition results in millions being spent on marketing costs, which hurts the savings these OTAs are able to pass on to hopeful vacationers.
However, price is still the most influential factor for people booking travel, especially when visiting somewhere for the first time, and Travelsecrets.com is able to offer rates that are on average 20% lower than the major OTA. The new booking site derives its competitive advantage from a unique business model: a word-of-mouth marketing strategy that allows the club to pass on a greater proportion of its savings to its members.
“We’ve gone to great lengths to find low-cost, high-quality hotel reservations for our members, who can be sure of getting the best price possible,” commented Charles Kao, Founder and CEO of TravelSecrets.com. “It’s a simple arrangement that reflects what really matters to today’s customers.”
To learn more about Travel Secrets or to become a member for free and find amazing hotel deals, Click here.
How is TravelSecrets.com able to offer hotel rates that are 10% to 30% lower than other online travel sites?