Online Travel Market Trends 2022-2027 Size, Share, Analysis, Report, Industry Growth and Forecast – IMARC Group

According to the latest report of the IMARC group, entitled “Global Online Travel Market Trends, Size, Share, Industry Growth, Opportunities and Forecast 2022-2027“, the global online travel market reached a value of US$407.1 billion in 2021. Looking ahead, IMARC Group expects the market to reach a value of US$843.52 billion. by 2027, growing at a CAGR of 11.70% in 2022-2027.

Online travel includes various services offered by third-party agencies on behalf of other companies, allowing travelers to research and book hotels, flights, cars and activities. These services are typically provided by Online Travel Agencies (OTAs) that arrange and sell accommodation, travel, tours, and transportation through an online platform. They also help reduce organizations’ response time to customers and allow users to compare prices, access reviews, and take advantage of deals and discounts. As a result, online travel is gaining popularity with consumers due to its convenience and enhanced booking experience; and between hotels to increase visibility, sales and overall profitability.

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Note: We regularly track the direct effect of COVID-19 on the market, as well as the indirect influence of associated industries. These observations will be incorporated into the report.

Online Travel Market Trends and Drivers:

The global online travel market is mainly driven by the expansion of the travel and tourism industry and rising internet penetration rates. Additionally, the growing popularity of virtual representations, such as 3D interactive tours that offer better information about travel destinations, has eliminated the need for conventional travel agents.

With this in mind, the shift in consumer preferences from traditional booking methods through travel agents to fast online booking has increased the demand for products. In addition, the increasing adoption of aggressive promotional activities by key players, such as online and television (TV) advertising, billboards, sponsorships and social media advertisements, has catalyzed the market growth.

Other factors, including the emerging trend of solo and business travel, favorable government initiatives, lower airfares and advances in information and communication technology (ICT), are also expected to further boost the market.

Analysis and segmentation of the global online travel market 2022-2027:

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the major players operating in the market.

Expedia Group Inc., Farereportal Inc., Hostelworld Group plc, HRS, Hurb, MakeMyTrip Pvt. Ltd., LLC (Booking Holdings Inc.), Thomas Cook India Ltd. (Fairfax Financial Holdings Limited), Tripadvisor Inc. and

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The report has segmented the market based on region, service type, platform, booking mode and age group.

Breakdown by type of service:


Travel accommodation

Vacation Packages

Breakdown by platform:



Breakdown by booking method:

Online Travel Agencies (OTA)

Direct travel providers

Breakdown by age group:

22-31 years old

32-43 years old

44-56 years old

Over 56

Breakdown by region:

North America: (United States, Canada)

Asia-Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)

Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)

Latin America: (Brazil, Mexico, Others)

Middle East and Africa

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Main highlights of the report:

Market Performance (2016-2021)

Market Outlook (2022-2027)

Porter’s Five Forces Analysis

Market drivers and success factors

SWOT analysis

Value chain

Complete mapping of the competitive landscape

If you need specific information that is not currently covered in the report, we can provide it to you as part of the customization.

About Us:

The IMARC Group is a leading market research firm providing management strategies and market research worldwide. We partner with clients across all industries and geographies to identify their most important opportunities, address their most critical challenges and transform their businesses.

IMARC’s information products include major business, scientific, economic and technological developments for business leaders in pharmaceutical, industrial and high-tech organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverages, travel and tourism, nanotechnology and new processing methods are at the top of the list. company expertise.

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